Yangcheng is full of spring in March. The annual exhibition - South China International Printing Exhibition was held in zone a of Guangzhou Pazhou International Convention and Exhibition Center from March 3 to 5. The exhibition gathered Chinese and foreign equipment suppliers to professionally display advanced printing and packaging technologies, processes and schemes, and presented a colorful "Carnival" of printing and packaging for everyone.

　　During the South China exhibition, Guowang, as a leading enterprise in the post press machinery industry, successfully signed a number of machine orders. This may explain that the automation process of printing industry is urgent.

　　Recently, the news that the printing industry will face a major reshuffle and more than half of the manufacturing industry will fall has been overwhelming. At the beginning of the Spring Festival in 2014, news about the bankruptcy of enterprises and the decline of paper consumption in 2013 are emerging one after another.

In this context, South China Printing Exhibition bears the brunt. As the first printing exhibition in 2014, the biggest highlight of this exhibition is that the 3D printing exhibition area is opened on the exhibition site, which can not only understand the whole process of 3D printing, but also visually show the perfect combination of 3D printing technology and traditional printing industry.

　　Quote a sentence from China Industry Research Network: in any industry, when pessimism begins to diffuse, hopes and opportunities will also appear inadvertently. The printing industry will usher in not only contraction and consolidation, but also transition and breakthrough.

　　The breakthrough point lies in automation and differentiated survival.

　　At the South China exhibition, Xiaobian came into contact with a customer who was very interested in Guowang automatic die cutting machine. The boss of the printing factory frankly said that now his printing factory still uses manual die-cutting machine (commonly known as tiger mouth), which needs to employ several people to operate. The wage pressure is great, and the operation is very unsafe. In terms of accuracy and efficiency, it can not well meet the requirements of customers.

　　With the improvement and construction of social material level and spiritual civilization, the price of originally cheap labor has gradually increased, and the manual and rough production methods can not meet people's needs, especially in the printing industry. Automation is urgent.

　　As the global economy has entered a period of deep adjustment and the overall recovery is difficult and tortuous, the printing industry will face opportunities and challenges. The market has been oversupplied, which requires enterprises to take the road of differentiated management and diversified printing while taking the road of automation.

　　Yashi, the organizer of the South China exhibition, is also observing and following up the changes in the Chinese market. From the "South China Printing Exhibition", which once took root in the minds of printers, to the "label Exhibition" and the "packaging exhibition", it is not only limited to equipment manufacturers, but also invited a group of packaging products enterprises to extend the "packaging products exhibition". A pattern of printing, labeling and packaging on the same stage has been formed. Thus creating a diversified event taking a differentiated route.

　　As a typical case of printing industry differentiation, "cloud printing" deserves it.

　　"Cloud printing", that is, customized composite printing, is another transformable development direction: first, there is a huge demand for personalized printing; Second, the demand for data variability is gradually enlarged. These two types of demand can support another large market. Therefore, with the continuous integration of information technology, Internet technology, electronic technology and other major fields with the printing industry, providing customers with customized cloud printing services will be one of the important strategies for traditional printing enterprises to adjust and transform.

　　No matter in which field, the only constant is change. History teaches us that only by following the development trend can we remain invincible.